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Product engineering

SP Marketplace

Bi-weekly releases from week six

Softree embedded a product squad that learned SP Marketplace's install stack and delivered a Next.js control plane with retry-safe orchestration and real-time customer timelines.

97.8%Install success rate
2 wkRelease cadence
400+Active operators
SP Marketplace hero

Project overview

SP Marketplace

Softree embedded a product squad that learned SP Marketplace's install stack and delivered a Next.js control plane with retry-safe orchestration and real-time customer timelines.

Project type
Web Application Modernization
Industry
Technology
Region
North America
Duration
16 weeks
Team size
6 engineers + 1 product designer
End users
400+ operators

The Client Challenge

Installation runbooks were manual and opaque — customers could not see progress, and support reconciled status in spreadsheets.

SP Marketplace — project context

Opaque installs

Buyers could not see progress between kickoff and completion — eroding trust.

Fragile scripts

Upstream API changes broke runbooks without automated detection.

Slow releases

Quarterly deploys blocked customer commitments and revenue recognition.

Our approach

Softree shadowed live installs, captured edge cases in executable specs, and rebuilt the control plane as a typed Next.js app with observable job orchestration.

Step 01

Discover

Shadowed live installs and mapped failure modes.

Step 02

Model

Event-sourced job schema with idempotent webhooks.

Step 03

Build

Portal + API with preview envs per PR.

Step 04

Harden

Retry policies, OTel traces, and smoke suites.

Step 05

Scale

Bi-weekly train with feature flags for enterprise cohorts.

Solution overview

How we delivered

A modular portal orchestrates provisioning scripts, signed webhooks, and SLA-aware timelines — with role-based views for installers, support, and customer success.

Power Platform operations dashboard

Next.js portal

App Router UI with server actions for mutations.

Orchestration API

Node services coordinating install scripts and queues.

PostgreSQL

Event-sourced job history with replay support.

Webhook gateway

Signed partner callbacks with dead-letter queue.

Results

Results & Business Impact

2× / month

Deploy frequency

1.4s

P95 dashboard load

-34%

Support tickets

91%

Failed installs recovered

Reference tech stack

Microsoft Power Platform ecosystem

Governed low-code components integrated with Azure — built for enterprise scale and plant-floor reliability.

NE

Next.js

Enterprise integration layer

TY

TypeScript

Enterprise integration layer

NO

Node.js

Enterprise integration layer

PO

PostgreSQL

Enterprise integration layer

Azure

Enterprise integration layer

GI

GitHub Actions

Enterprise integration layer

SOFTREE staff worked with us to learn our installation automation technology and built exactly what we needed.

SP Marketplace

Darrell Trimble

VP Engineering · SP Marketplace · California

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    San Francisco, CA 94108 · United States

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